He never took credit for coaching Steve Jobs, Jeff Bezos, or anyone else. If Campbell walked into a restaurant like Il Fornaio, where the digerati congregate, or the Old Pro, the bustling sports bar he co-owned in Palo Alto, even people who don’t generally look at you when they speak would smile broadly and give him a hug.
Postscript: Bill Campbell, 1940-2016
https://www.youtube.com/watch?v=17HxhxDOuBk&t=1s
https://www.youtube.com/watch?v=GLW6Om_m9s4&t=19s
GROW stands for:
Goal. What do you want?
Reality. Where are you now?
Options. What could you do?
Will. What will you do?